When you’re running your own business you want all the clients and customers you can get, right?
It makes sense. You’re in business to make money and by selling your products and services and having plenty of clients and customers you generate income.
Or does it. Sometimes you need to say no to new business. Not just because you’re so busy you can’t actually take on more business but because it’s the wrong sort of business or it’s not right for you.
This might sound like completely the wrong thing to do – after all, why would you turn down business? Well, for one thing it can have a serious impact on your business.
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