Cold-calling – two words that fill most people with dread – either making those calls or being on the receiving end of them.

Having just been on the receiving end of a yet another cold-call, one of the things that annoys me most is when having established that it is actually you on the line – they launch into their script with hardly a pause for breath and with no concept of whether you actually might be in the middle of something.

I always wait to see how long it takes them to pause and ask me a question.  Sometimes the question comes fairly quickly, at other times they don’t wait, they just keep going based on the assumption that I’m going to want what they’re selling.

If there’s a hint of dis-interest they either change up a gear or switch to their “How To Handle Objections” script.

Now I’m no expert on cold-calling and could certainly learn from the experts but doesn’t it make sense to at least ask a couple of pertinent questions before launching into your ‘speel’?  Better still don’t use a script but a few key bullet points for discussion.

I did compliment someone on their calling technique the other day – they were informal, friendly and

Better to end a call quickly and move on and stop wasting both yours and their time.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][If you register with the Telephone Preference Service you can eliminate most cold callers – doesn’t work for overseas, businesses numbers or if you’ve ‘opted-in’.][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]